Bringing online and in-store together for a seamless customer experience
Stockmann is known for its excellent customer service and premium shopping experience. While e-commerce continues to grow in importance, physical stores remain a key part of the brand. To provide the best possible service, it was crucial to find a solution that would strengthen the connection between online and in-store operations.
Project challenge: Seamlessly connecting online and in-store
Stockmann’s e-commerce platform was growing rapidly, but at the same time, the role of physical stores needed to evolve to better support online customers. The solution had to follow the sales staff on the floor and provide real-time information between the online store and warehouse systems.
Key challenges:
🔹 Improving collaboration between e-commerce and brick-and-mortar stores
🔹 Developing real-time inventory and order management
🔹 Modernizing in-store tools to enhance customer service
Let´s talk about your needs?Solution: Real-time tablet app for sales staff
Compile developed a tablet app, for Stockmann, designed for both sales staff and warehouse personnel. The app integrates with the online store, inventory system, and ERP — enabling seamless data flow and more efficient customer service.
Key features of the app:
✅ Real-time inventory availability for sales staff
✅ In-store picking and packing of online orders
✅ Easy handling of product returns
✅ Shift scheduling and customer service request management
Results: More efficient work and better customer service
The new app was quickly adopted across Stockmann’s stores, and its benefits are visible in daily operations. Over 1,000 employees now use the app in stores and warehouses — streamlining operations and improving the customer experience.
🔹 Order processing is faster, as sales staff can check product availability in real-time
🔹 Customer service has improved, with salespeople having more time to assist customers
🔹 Collaboration between online and in-store operations has strengthened, creating a smoother shopping journey
“It’s rewarding to see how quickly the app has been adopted — and how much it simplifies Stockmann’s daily work.”
– Jari Hakulinen, Client Lead
Stockmann’s tablet solution is a great example of how technology can bridge the gap between online and in-store services — making everyday work easier for employees and delivering a better experience for customers.
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At Compile, we want to be there when new project ideas are just starting to take shape — and also when things are already in motion and you realize you could use an extra pair of expert hands.
Let’s talk about what you need!
Ilkka Saunamäki
Head of Sales & Marketing
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