A/B testing is a statistical method and it can bring tangible business benefits. A/B testing measures the impact of a single change on the end result: what is worth doing differently? “In A/B testing, it is important to know what is being done and to decide the objectives in advance, so that we will not […]
Tag Archives: testing
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helmi
helmi
“First of all, the schedule comes from above. The timetable was not realistic in the first place. We’re trying to do this with undue haste. They don’t even try to find out in advance whether it’s realistic or not.” The answer to the question in the title comes from deep within. Markku Pietilähas been in […]